What to Know About the Effects of Social Media on Your Business

Topics: Business, SEO, Social Media
What to Know About the Effects of Social Media on Your Business

by Chris Kitzmiller

About 4.80 billion people worldwide are active social media users. Businesses can take advantage of these people to grow their brand awareness, connect with customers, and grow sales. 90% of businesses agree that social media can have both positive and negative impacts on a business. Businesses that are not yet leveraging the power of social media in their marketing strategy will find it hard to survive the competition. So, let’s find out how social media can impact your business positively.


Any business that has been active on social media knows that there is a significant connection between search engine optimization and social media. While social media shares may not likely result in higher Google ranking, your profile may help you create a stronger presence. A strong social media profile can get its way and rank on the first page on Google. What this does to your business is to make it easy for people to find you online and connect with your brand. If you always share valuable content on social media, potential clients will easily notice and search your website. You will no doubt increase traffic to your website and rank better on SEO.

Brand Awareness

Social media is a powerful tool for businesses that want to boost their brand awareness. To leverage this power of social media on your business, you should find out the exact platform where your target audience is using. If they are on Facebook, most of your marketing efforts should be focused there. Once you know where to find them, ensure you attract their attention so that they become aware of your brand. You can do this by sharing valuable content with them, using eye-catching visuals, creating a conversation, and building authority. If you do all this right, it will be impossible for your business not to gain the brand awareness it desires.

Word of Mouth

Social media is the new word of mouth for your business. Businesses no longer go out there to try to spread the word about their business to the target audience but rather leverage the power of social media shares. There are booming online communities that help with this. Many people now depend on social media to give them reviews about a product or service they intend to buy. According to research, 71% of people take those online reviews as personal recommendations and are likely to make a purchase following a positive product review.

Customer Retention

Social media is not just a tool for attracting new customers; it is also a good platform for retaining existing ones. Businesses thrive on building long-lasting relationships with customers and gaining their loyalty and trust. You can achieve this by engaging and connecting with your customers through appropriate communication funnels. Statistics show that if a customer reaches an answering machine, roughly 35% will never call that business again, so creating multiple funnels which allow communication between your business and your customers can be helpful.

Generate Leads

Social media is a fun way to generate leads to your business. Through the use of social media, a business gets access to different social networks that offer advertising formats to collect leads. Facebook, LinkedIn, and Twitter are lucrative platforms for getting lead-generation ads. Businesses use both organic and paid social media platforms to promote their content and get desirable leads. When businesses follow lead generation best practices, they will benefit from the power of social media lead generation.

Customer Connection

Attracting new customers, using them to generate leads, and building loyalty is a long process. Social media is a good platform to create a business-to-customer connection and make all three possible. Social media enables a business to connect with their customers, monitor their needs, and address their problems. Through these connections, businesses interact easily with customers and get their feedback on various products and services they offer. Through social media, businesses provide personalized services and respond to their customer’s queries without delay.

Boost Sales

Social media is now a good platform where businesses can boost their sales. Social media sites create a good sales funnel where businesses can easily turn their page visitors into customers. Of all the new leads that social media pages attract every day; some percentage turn out to be buyers. Even if they don’t buy immediately, just having them around to see your products/services every day slowly incite their interest, and they end up buying in the long run. With the power of social media on business growing every day, it is evident that these social networking sites are not going anywhere soon. They are instead continuing to grow, and the earlier businesses make use of them, the more they’ll gain a competitive edge. Businesses should, therefore, recognize that social media is a powerful tool for engaging with their customers, increasing traffic to their websites, and making sales. Here’s another article you might like: Two Free Social Media Tools to Help You Keep Up

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