[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]I like where things are headed. Overall there are some really nice design trends shaping up for 2018. One of my favorite letterform and logo artists, Will Patterson suggests the number one trend of 2018 will be the use of creative typography. He also mentions the use of bright colors and gradients which will replace the use of pastels and muted tones we are seeing now. I like that.
Double exposure images can be a wonderful way to express both a story and an emotion. While I have never personally used them in my work, I certainly intend to explore this idea on future projects.
Where I disagree with Will is the use of VR in 2018. VR struggles with the same problem that killed off the 3D TV. The technology asks you to wear something on your face. I don’t know what it is, but I have no intention of sitting down with a hefty (and pricey) pair of VR goggles for hours on end. Yes, the experience will be amazing, but I think the headset is a deal breaker for most.
Here are Will Patterson’s 2018 predictions.[/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_video link=”https://youtu.be/xp8qApChEcM”][vc_column_text]Coastal Creative put together this infographic with several more design trends to look out for in 2018. I have been steadily using gradients in my designs and enjoy exploring duo-tone image applications.
There isn’t an emphasis on typography or unique letterforms which, as Will states above, will probably make a big push in 2018. The use of creative type is greatly underused and can have a ton of applications which make a project so much more interesting.
If you have design predictions you would like to share please leave them in the comments section below. Stay creative![/vc_column_text][divider line_type=”No Line” custom_height=”40″][image_with_animation image_url=”11625″ alignment=”center” animation=”Fade In” img_link_large=”yes” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column][/vc_row]