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Like all good business owners, you have one eye on the competition. Have you noticed them using social media more often? Are they blogging on a regular basis? If not, then you’ve got the upper hand. If so, then it’s time to play a little catch up. The benefits of B2B blogging are catching on. It’s time to edge out your competition with an aggressive B2B blogging campaign.
Brand your business as a thought leader.
Would you like your business to be perceived as a thought leader in your industry? Of course you would. Blogging about industry trends and topics that your audience cares about is the best way to position your business as an expert in the field. And remember, people trust content, not advertising.
- Blog about industry trends.
- Discuss new products and services.
- Earn trust as an expert in the field.
Edge out your competition in search results.
Search engines love blogs! Each new blog post acts just like another web page on your site. Every new post you add gets indexed in all the major search engines. With proper blog formatting you will start to improve your search engine rankings. Plus, each post can focus on specific keywords your audiences are searching for.
- Use keywords your audience is searching for.
- Write a compelling headline.
- Include images in your blog. They help with SEO.
“Websites that blog have 434% more indexed pages.” – Ignitespot.com
Position your business as a problem solver.
Your customers have problems and you have solutions. Think back to all the common problems your customers have had in the past. Now solve each one with a quick blog post. One way to accomplish this is ask your sales team what problems come up most often. Assign your sales team some homework and ask them to jot down ways they helped their customers reach a solution.
- Make a list of your customers most common problems.
- Get your employees involved and ask them to offer solutions.
Increase your online leads.
People reading your blog will most likely be in the early stages of the buying process. By addressing some of their questions early on, you gain a huge competitive advantage. Your readers will remember who gave them some free advice.
“Companies that blog have 97% more inbound leads” – Ignitespot.com
Always remember to include a call-to-action at the bottom of each blog post. You could ask them to contact you for more information, provide additional reading, direct them to a contact form or even offer them a free white paper. Keep them on your site by giving them something to do when they finish reading your post.
- Don’t forget the call-to-action at the bottom of each post.
- Keep them on your site for as long as possible.
Share your blog posts on social media.
Demonstrate your social skills by sharing your blog posts on social media. Encourage your employees to also share it on LinkedIn and Twitter. Once you share it, share it again. It’s not uncommon for a status update to go unnoticed the first or even second time you share it. Don’t be afraid to share it again in a few weeks.
- Share your posts on social media.
- Encourage your employees to share your businesses content.
- Share it more than once for better results.
B2B blogging takes some additional work and resources, but it will definitely pay off in the long run. Is your business blogging? Share your story in the comments section below. I would love to hear more about your business!