by kitzmillermedia | Jun 14, 2017 | Commercial Furniture, Email Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]After working in the office furniture industry for over 5 years I found email was one of the most effective way to keep key audiences informed, engaged and entertained. Somewhere along the line email may have gotten a bad rap, but the numbers don’t lie. Email outperforms social media engagement 3 to 1 and delivers an ROI of $38 for every dollar spent when compared to other forms of advertising.
The trick is to send no more than once a month and to an audience who is already acquainted with your brand. Here are 6 proven ways office furniture businesses can leverage the power of email.
Client retention
It’s more affordable and way more profitable to keep the clients you have than it is to acquire new leads. In the case of office furniture, keeping the A&D community, brokers and project managers engaged on a regular basis will net you more referrals, more leads, more RFP opportunities and more brand authority.
In an industry where businesses often turn to other dealers or rep groups for office furniture, it’s important to stay top of mind. Being the incumbent office furniture provider does not make you immune to change. Email gives businesses an opportunity to not only stay in touch, but to share your expertise, knowledge and resources with clients. It builds trust which leads to loyalty.
Product announcements
The industry loves a good product shot. Whether it’s fresh off the floor from NeoCon or a beautiful client installation, innovative new product photography is always a head turner.
With manufactures introducing new products or innovations all the time, email allows you to send product alerts to your clients, the A&D community, project managers and interior designers. Pretty soon you will be known as the best place to learn about exciting new products. With email you can include image galleries, animations, links and downloads to products you represent.
New projects
After reviewing hundreds of email activity reports from numerous office furniture clients I’ve discovered project photos and case studies are quite popular among key audiences. As new projects come on board you would obviously add the best shots to your website, but how do you let your audiences know about them?
Email makes a great platform for announcing the installation of a new project. Include several stunning photos, a snippet of the project description a link to project page on your website and you’re good to go. Don’t just assume people are visiting your site to see the latest project. You need to let them know.
Company culture
In the office furniture industry, the team or the about page is one of the most popular pages on a client’s website. We’re naturally curious about who we’re working with, for obvious reasons. Seeing smiling faces at BBQ’s and ballgames humanizes the experience.
Email is a great medium for sharing a company’s story. There is so much happening inside an office that isn’t actually work. From office pranks to babies to bowling trophies, the workplace is filled with interesting stories that your audiences will relate to.
Special events
The office furniture industry loves to mingle. From networking events to NeoCon to Denver’s own BestAwards, there is always something going on. If your business is headlining, sponsoring or just attending, it’s a good idea to let your audiences know about the event. Email makes is super easy to update your list with key information and even post-event photos. If your business is hosting an event, email is also a great way to request RSVPs.
Email looks good
Today’s email technology can help us create wonderful looking emails with logos, galleries, buttons and animations. Email is a great extension of a brand and provides continuity of color, style, imagery and message. A good looking email campaign gets noticed and shared.
Email also has the capability to look great on desktops and mobile platforms alike by scaling to match the screen size. As I mentioned earlier, aesthetics are an important qualifier for the office furniture industry and when audiences notice your email is just as good looking as your website, the wow factor really kicks in.
You have a lot of options when it comes to email so naturally, you probably have a lot of questions. Call or send me a message and I can share some examples with you and answer any questions you might have. Thanks for reading![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
[icon color=”Accent-Color” animation_speed=”Slow” size=”small” icon_size=”” animation_delay=”” image=”icon-check”]Commercial Furniture Marketing & Website Design
Increase leads, market share and brand equity with a mobile-friendly website designed specifically for your commercial office furniture business.[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text][/vc_column_text][/vc_column][/vc_row]
by kitzmillermedia | Jan 3, 2017 | Content Marketing, Email Marketing, Websites, WordPress
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Investing in a brand new website and not getting any website traffic can be a bit of a letdown. You might not feel like your expectations were met, especially if you didn’t have the “expectations” talk with your web designer in the first place.
Launching a new website is pretty exciting, but when you eventually see that traffic is only trickling in, you might begin to rethink your investment in the first place.
The truth is, many new websites have the same problem, especially if there isn’t a plan to build traffic and awareness after launch. Here are some common reasons why your website isn’t getting any traffic.
You didn’t send out an official announcement
Shortly after launch (within a few weeks) you will want to notify your audience. Use your email contact list or even a postcard to let them know you have a shiny new website. Invite them to look around and provide some feedback. Be transparent about the process and expect some typos or suggestions to come in. The important part is that your network knows about the change.
You’re not adding fresh content
Adding new content to your website can dramatically improve website traffic. It needs to be the cornerstone of any business’s online marketing plan. Not only does it improve search engine results, it can be easily distributed through your various marketing channels such as social media, pay per click and email marketing.
New content is a great way to bring your network back to the website. Share valuable insight, trends, tips and important announcements on your blog. Update your audience every time you create a new blog post. Don’t be afraid to plug your site as often as possible… but be careful not to overdo it either.
You’re not inviting them back with email
If you have a contact list of over 40 or 50 people (and it’s growing), consider using a professional email marketing application to increase website traffic. It’s more affordable than you think and it will let you design amazing, mobile-friendly email campaigns. Once you create the template, you can just reuse that design over and over again. Email marketing can attract people back to your site in style. From welcome emails to autoresponders to drip marketing campaigns, email can do a whole lot more than send pretty HTML emails.
You’re not using social media
Many of our clients either don’t get it or just don’t have social media in the mix. I suppose there is a certain stigma that comes with social media, but considering your competitors are using, you should rethink social.
You can design and cultivate a professional social media profile. You don’t have to share cat videos or goofy birthday parties. Remember the blog I mentioned above? Social media is a great place to share those new posts. Once a month is fine, just be sure to spend a few hours every month using Facebook, Twitter, LinkedIn and Instagram for instance. Follow influential profiles, connect with prospects and align yourself with trending topics.
You didn’t have the SEO talk
SEO is a broad topic. We could spend hours on the intricacies of proper SEO, but if you’re just getting started, you need to make sure you are blogging regularly. Blog on topics your audiences care about. Use industry language and keywords that you think they are searching for. Solve problems with your blog and provide advice, news, and strategies. Your web designer hopefully spent some time with you on basic SEO. Each page needs to be optimized to focus on a specific keyword or keyphrase, and that includes every blog post you add. SEO can always be improved, so focus on creating new content first and then schedule some time to discuss proper SEO.
Your site is slow or loads poorly on mobile devices
Assuming you start implementing all of the strategies I mentioned above, it’s quite pointless if your site doesn’t load quickly. Google is now penalizing websites that are not designed properly and that includes websites that aren’t mobile-friendly. It makes sense since no one has the patience to wait for a website to load and mobile usage has now outpaced desktop usage. Mobile optimization is more important than ever.
You can test your website for speed and mobile readiness with these free Google tools. Did they pass? If not, let us know.
Take the speed test.
Take the mobile-ready test.
We’ve covered a lot of topics and it’s easy to feel a bit overwhelmed. Fortunately, you may have noticed a common thread among many of the strategies listed above. The blog. It’s a scary word, but you need to make a commitment to creating fresh and relevant content. Do it monthly if you can and share it with your audiences via email and social media. Focus on growing your sphere of influence and keep them informed and educated. You can’t go wrong with blogging and it will certainly help increase website traffic.
If you have any questions please feel free to leave them in the comments section below. There are a lot of ways to get in touch, so don’t hesitate to reach out. Thanks for reading![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″ shape_divider_position=”bottom”][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
[icon color=”Accent-Color” animation_speed=”Slow” size=”small” icon_size=”” animation_delay=”” image=”icon-check”] Schedule a Free Website Review
Our website review is comprehensive, informative and provides you with actionable advice to improve your current website. Schedule a review today![/vc_column_text][divider line_type=”No Line” custom_height=”20″][contact-form-7 id=”7847″][/vc_column][/vc_row]
by kitzmillermedia | Jul 1, 2016 | Commercial Furniture, Email Marketing, Websites
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]I have worked with dozens of commercial and residential furniture dealers, rep groups, and manufacturers over the past decade. It’s a highly competitive landscape where a company’s reputation can make all the difference in the world.
If you want penetration into a marketplace and a brand that is memorable, you will need to engage in a couple of key marketing efforts. In a crowded marketplace, having a consistent message and an ongoing marketing strategy is the key to differentiating your commercial or residential furniture business from the competition.
Email marketing works
In the commercial furniture industry, email marketing is all about brand awareness. After reviewing hundreds of email campaigns, statistics show the A&D community reacts very positively to project photos. Having case studies and project highlights in your email campaigns with links to your website is a great way to get the A&D community to take notice.
Adding new project photos to your website and sharing them via email and social media will attract attention. I recommend building a reliable partnership with a local photographer who specializes in architecture. When a project closes, be sure to get photos done as soon as possible.
Creating beautiful email campaigns has never been easier. Many of our clients create and send their own campaigns using our industry leading email software in just a few minutes. It’s an affordable and easy way to attract the attention of key players in your area. Send emails to the A&D community, brokers, project managers and end users at least once per month gain top of mind awareness.
Culture is important
One of the things we noticed from working on dozens of websites and hundreds of email campaigns is that culture is important. Apps such as Facebook and Snapchat are successful because it is a platform for you to share your personal story. Your business has a story too, with real people. Be sure to include cultural pieces in your communications such as events, promotions, fun activities, awards, and so on.
Put some effort into your team page
After reviewing traffic reports for numerous commercial furniture websites, I noticed something interesting about the team page. It was the most popular page on the site. You’re welcome to speculate as to why that may be, but I suspect it is because people work with people. We need to see faces to build trust. Use the About or Team Page of your website to include bios, fun facts and professional photos.
Don’t skimp on professional photos of your team.
Avoid bar shots or cropped vacation photos. Hire a professional photographer and get your entire team involved. The good news is you can use your new photos on your website, email campaigns, RFP responses and presentations. It’s money well spent!
Be creative with the RFP
I have designed and reviewed hundreds of RFP responses and noticed something important. Even if you’re not the low-cost provider, a good looking RFP response will turn some heads. Look for ways to make the deliverable more memorable. Which binder are they more likely to pick up from a table full of presentations – the spiral-bound black and white Office Max version, or a binder that has custom graphics, a creative cover, and unique packaging?
Take your brand seriously
If you don’t take your brand seriously, why should potential customers? Everyone on your team that interfaces with clients or prospects need to be brand conscious. From how you answer the phone to social media etiquette to RFP responses, it’s important to have a unified message.
Creating a cohesive brand is much harder than it sounds. Having a strong “elevator pitch” is a great place to start. Make sure everyone, especially the sales team, is speaking the same language when it comes to your brand. Look for consistency in logo usage, colors, typography and templates. It’s extremely helpful to have a style or brand guide on everyone’s desk to keep your brand in check.
Get everyone onboard
There’s absolutely no reason why you shouldn’t include every department in conversations about marketing. At the very least your sales and design team should have regular discussions about ongoing marketing efforts. This creates an atmosphere of transparency and ownership. The goal is to have interdepartmental support of the marketing plan.
If your office furniture website has a blog (and it should) assign someone the task of writing a blog post each month. Create social media champions and networking ambassadors. Everyone on the team should be pitching in to make the company more successful.
The biggest struggle for most office furniture businesses is the lack of time and resources. I admit that all of my advice above requires everyone to put in a little more effort. In an industry where everyone wears multiple hats, time is hard to come by.
However, you would be surprised by what you can accomplish with just a couples per week. At the very least, try to implement one new marketing strategy per quarter. Once you get that off the ground and start seeing results, add something else to the marketing mix.
In closing, I would say take a look at your competition. If they have a lackluster brand or marketing strategy, you would already be ahead of the game if you started something new today. If your competition is racing ahead with email and social media marketing, the gap will only get worse if you do nothing. Be sure to schedule some time with me if you would like to explore some ideas.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]
[icon color=”Accent-Color” animation_speed=”Slow” size=”small” icon_size=”” animation_delay=”” image=”icon-check”] Schedule a Free Marketing Review
You probably have a lot on your plate, but don’t let that stop you from scheduling a free marketing review of your commercial or residential furniture business.[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_raw_html]JTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyJTJGJTJGanMuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRnNoZWxsLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDc2NyaXB0JTNFJTBBJTIwJTIwaGJzcHQuZm9ybXMuY3JlYXRlJTI4JTdCJTBBJTA5cG9ydGFsSWQlM0ElMjAlMjI1NTczNDQlMjIlMkMlMEElMDlmb3JtSWQlM0ElMjAlMjI1Y2I2OTU1Yi1iNjJjLTQ5MTYtYjBjOS00YmQzM2Y3ZDZlODIlMjIlMEElN0QlMjklM0IlMEElM0MlMkZzY3JpcHQlM0U=[/vc_raw_html][/vc_column][/vc_row]
by kitzmillermedia | Jan 6, 2016 | Email Marketing
[vc_row type=”full_width_background” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]It’s not uncommon for businesses to lose touch with their customers. In a fast-paced business environment, chasing new opportunities often takes priority over keeping in contact with the customers you already have. Having said that, you might want to reconsider just how important it is to stay connected with your customers.
From Bain and Co.
A 5% increase in customer retention can increase profitability by 75%.
From Gartner Group
80% of your company’s future revenue will come from just 20% of your existing customers.
From Lee Resource Inc.
Attracting new customers will cost your company 5 times more than keeping an existing customer.
Email marketing is a great way to stay in touch with your customer base. At Kitzmiller Media, we’re making it more affordable than ever to stay connected with your customers… in style!
We’re excited to introduce our Monthly Email Marketing Plan. This plan will help you reconnect with your customers with the help of
Create a plan that pays
Research shows email marketing works best over time. After a comprehensive media planning session we will help you create an email marketing campaign that will engage your readers, drive traffic to your website, boost social media engagement, promote your business, and increase revenue.
Stand out from the crowd
The benefit of our Denver email marketing service is that your message is sent in style. Standard template designs can be used over and over again. Each design is tested against dozens of email services to insure your images and brand are delivered consistently and elegantly.
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Start Sending Beautiful Emails To Your Customers
We’ve lowered the price on beautiful, mobile friendly email marketing campaigns. Each email is now only $99 when you sign up for a six month campaign. ($50 SAVINGS!)
[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”20″ bottom_padding=”20″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
Frequently Asked Questions
How do I get started?
After you sign up we’ll contact you to schedule our first brainstorming session over the phone. We can even help you create topics for all your email campaigns. If you have questions now, you can certainly give us a call at (303) 250-5239.
What do you need from me?
You will need to provide a spreadsheet of your contacts. First and last names are preferable, but all we really need are the email addresses. We also need a name and email address of someone from your company. This person will represent your business in the FROM section of the email.
Is it really only $99?
Yes. As long as your database is 250 people or less, $99 will cover everything; design, list management, graphics, copywriting, email delivery and reporting. Please let us know if you have a larger list. It’s still very affordable to send great looking email campaigns to lists over 250 (500 email addresses is only $15 extra).
Will I be able to see who opens my emails?
Absolutely. You will have your own account with direct access to all the juicy data. Your account dashboard will include metrics such as open rates, bounces, popular links, unsubscribes, who clicked what and a whole lot more.
When will you send out the email?
Email previews will be designed and reviewed during the first week of every month. We will plan on sending them out near the middle of the month. Tuesday, Wednesday and Thursday are the best days of the week to send out email campaigns, so we’ll plan accordingly.
Is there a contact?
No. You will be able to access your account from our website and cancel or suspend your subscription at anytime. Account information will be created during the checkout process. We encourage you to stick with the six month schedule, but you’re not stuck in a contract.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color=”#fafafa” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
Connect With Your Customers For Only $99 a Month for 6 Months!
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by kitzmillermedia | Feb 6, 2014 | Content Marketing, Email Marketing, Social Media
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]It’s easy to feel small when you begin to compare your small business to larger organizations. Believe me, I know. These companies have deep pockets and entire departments dedicated to helping them grow. But don’t get discouraged. There are plenty of opportunities for you to level the playing field.
Invest in good design
People make buying decisions based on appearances. They really do. If your website was designed in the 90’s it’s time for a refresh. Good design creates value in the minds of your audience. Good design helps tell your story. Good design is timeless. Think of it as an investment that begins to pay dividends immediately. You have a marketing budget, it’s time to start investing a portion of that on good design.
Start using social media
Even if you don’t get it, you need to get on it. People are checking you out on social media before they make any kind of buying decision. What message does it send if your audience can’t find you on Facebook or Twitter?
It’s time to not only get those profiles completed, but you need to start using them, daily. Don’t worry about strategy, that comes later. Just start using it.
“60% of internet users check social media before hiring a professional service firm.” – Hinge Marketing
Use email marketing
Communicate more often! I cannot stress this enough. You’re trapped in your little corner of the business world and your audiences may have forgotten about you.
Make a noise!
Put together some remarkable content and use email marketing to connect with your customers. Let them know what you’re up to and how you can help them solve their problems. Share your story and your successes. I guarantee you will drum up referrals and repeat business even after the first blast.
Crank out some content
You’re a smart cookie. Anyone who owns a business or has a stake in a companies success is smart. You didn’t get this far by thinking small. You’re a big thinker; a thought leader. Do a brain dump once in a while. Start a blog and start claiming some internet authority. Use content marketing to influence decision makers.
Try to publish something at least once a month or more often for a serious boost in internet traffic. Write about issues that matter to your audience and share it on social media. It might not be elegant at first, but you’ll soon get the hang of it.
“I may not be able to outspend you, but I can outwork you.” – Malcolm Gladwell
There is absolutely no reason why you can’t supersize your marketing and design efforts. You can even start today! Many of the examples above are very affordable, if not free. Keep in mind these strategies work best over time, so be consistent. If you’re going to go big, you need to stick with it.
Remember, I’m here for you. Contact me for a free, no-holds-barred discussion about your business. I’m more than happy to take on the big boys with you.[/vc_column_text][/vc_column][/vc_row]
by kitzmillermedia | Jun 14, 2013 | Email Marketing
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Do you feel out of touch with your current customers? Do you get the feeling there might be a better way to earn new business and keep the clients you already have? If you have never considered using email marketing to grow your business, I recommend you keep reading.
Your competitors are considering it and some are actually using it right now to drive revenue and create top of mind awareness. The benefits far outweigh the cost considering email returned a staggering $43.62 for every dollar spent according to a study by the Direct Marketing Association.
While there are numerous benefits to using email marketing to stimulate growth, I decided to focus on four that are commonly overlooked.
Front Door Delivery
With the advent of social media, advertising has lost some if its “interrupt” power. That is to say, social media is much more of a passive marketing tool to engage your audience. I think this is actually a good thing. Who likes to be interrupted anyway? Pop-up ads, expanding banners, unsolicited audio and video… It only succeeds in tormenting people.
Email is an opportunity to achieve a graceful, opt-in interruption. With a carefully crafted headline and a value driven message, email is one of the last remaining opportunities businesses have to get directly in front of a customer or prospect. As long as your list consists of people who have requested to receive your email, you have a captive and targeted audience waiting to hear from you.
“Email outperforms social-media advertising three to one. ” – Direct Marketing Association
Email is Personal
Hello, Chris! Modern email marketing tools give its users the ability to customize nearly every aspect of their campaign. The most widely used technique is to simply put the customer’s name in the subject line or body of the email. Personalization is important because it strikes an emotional chord. Think about how nice it is to hear someone call your name… and even better, remember it!
Email provides many more dynamic opportunities to personalize an email campaign including sending a birthday greeting every year, delivering customized products or services, sharing important account information and so much more. The good news is that modern email marketing software can accomplish these custom edits on the fly, for everyone on your list. It can take a bit of effort to set it up, but once it’s up and running, it can literally manage itself.
Email is Professional
Facebook is not the most professional of platforms to promote your business. Nestled somewhere between a cute picture of a kitten licking cake batter from a spoon and some high school buddy touting the magical qualities of bacon is your post about a special offer coming up next week. What are the odds of your post actually getting noticed? I’m not saying it isn’t important for your business to be on Facebook – it should, but when it comes to sending a professional message, Facebook is not the best medium to accomplish this.
Email gives you the opportunity to control not only the message, but the environment in which it exists in. You own the stage when that email is opened. It is an opportunity to reinforce your professional brand and deliver meaningful content directly to your customer. Outside of a having a cup of coffee with each of your clients, email is the next best opportunity to deliver a direct message in a professional manner.
“Facebook and Twitter activity combined make up just 0.2% of the number of emails sent each day.” – Direct Marketing Association
Track Sales and Engagement
One of the best things about email marketing is its ability to track clicks. Imagine that your company offers a red and a blue widget and you want to deliver a special offer to your customers. Email will allow you to know who and how often your customers clicked on a link. The data can reveal many things including the fact that the blue widget was immensely more popular than the red one. With this information you can send a companion email the following week with more blue widgets. This is just one example of how the reports from your email activity can help you fine tune your message that will ultimately help your business stimulate growth.
Still not sure if email marketing is right for your business? Contact us for a planning session and a free trial account. We’re confident email marketing will drastically improve your businesses revenue, brand awareness and stimulate growth starting with your very first campaign.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
[icon color=”Accent-Color” animation_speed=”Slow” size=”small” icon_size=”” animation_delay=”” image=”icon-check”] Learn how email can improve business
Message us today and we’ll schedule a free, no-pressure phone consultation. We’ll cover all the benefits of email marketing and even discuss how to get your first campaign out the door.[/vc_column_text][divider line_type=”No Line” custom_height=”20″][contact-form-7 id=”7813″][/vc_column][/vc_row]
