by kitzmillermedia | Jan 27, 2020 | B2B, Content Marketing, SEO, Social Media
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The sales process hasn’t changed much over the years. There are specific tactics all members of the sales team perform each and every day to get closer to the deal. They interrupt, engage, educate and offer. That’s it in a nutshell of course, but what about online leads? The online sales strategy is called inbound marketing and it unfolds much the same way but with one glaring exception.
Cold calling, direct mail, outdoor and online advertising are no longer working. Organizations cannot interrupt audiences with advertising like they used to. People have far more control over media for that to be effective. Now the consumer comes to you, not the other way around. So how can you get their attention? That’s where inbound marketing comes into play. Keep reading for a super simple introduction to inbound marketing.
Why is inbound marketing so important?
The reason organizations implement inbound marketing is to help them grow. Not only can it help grow their revenue but it can also help extend the reach of their brand. It helps organizations communicate their story more effectively. It gives them a voice online. It is one of the only marketing strategies that operates 24 hours a day and never calls in sick. Think of inbound marketing as a member of the sales team that never sleeps.
- Attract qualified traffic to your website
- Encourage discussion and social sharing
- Available 24/7/365
- Far more affordable than outbound marketing. (i.e., cold calling and direct mail)
“Businesses that blog at least 20x per month generate 5x more internet traffic and 4x more qualified leads.” – Hubspot
The inbound marketing sales team.
The email address is at the top of every inbound marketing sales funnel. Whether you are offering a free whitepaper or encouraging blog subscriptions, the email address is critical to nurturing leads. Here are several ways organizations use remarkable content to earn an email address.
The Newsletter
Email newsletters are a must have component of every inbound marketing strategy. Newsletters are the next best thing to a getting a direct quote request from a visitor. It’s a safe way for your audiences to learn more about your organization. Start with an attractive and informative monthly newsletter and you’ll be way ahead of the game.
- Send industry related news
- Deliver your blog content
- Send special offers and promotions
- Encourage social media engagement
The Whitepaper
Visitors to your site are thirsty for knowledge. Chances are they are in the early phases of the buying process. By offering whitepapers on topics your visitors care about, you give them a chance to further their knowledge. The great thing about whitepapers is that they are often readily available from a manufacturer or trade partner. All you need to do is rebrand it and offer it as a download on your website.
- Offer whitepapers in exchange for an email address
- Automate the follow-up process with an email autoresponder
The eBook
Similar to Whitepapers, eBooks are a great way to educate your audiences while obtaining leads. eBooks are much more substantial than whitepapers with more than 20 or 30 pages of helpful content. As I mentioned earlier, your visitors are craving information. If you can offer them a comprehensive guide that tells a compelling story, the dividends will be worthwhile. Here’s an example of a fantastic eBook from Freshbooks.
- Ask for an email address before delivering the eBook
- Follow up with a series of automated emails to nurture the relationship
Premium Content
Premium content is just what it sounds like; exclusive content produced for a unique audience. While some organizations offer premium content for a small fee, you could potentially offer it for free. People love to feel special. That’s exactly why brands like American Express, Costco and Mercedes do so well. There is perceived value in being a member of an exclusive club. You could potentially create an exclusive members area on your site where you offer content not found anywhere else such as podcasts or videos.
- Create an exclusive content club for members
- Use videos and podcasts
- Sweeten the membership deal with special offers
The Blog
Blogs are a powerful business development tool for organizations. Blog posts create a permanent record of authentic thought leadership, opinion and authority. Blogs are also an excellent way to nurture leads by reaching prospects during the early phases of the buying process. Encourage visitors to stick around by listing related content at the bottom of the blog post.
- Use blogs to build authority and gain trust
- Place a call to action at the bottom of every blog post
- Keep them on your site by linking them to related content
The Infographic
Since about 2010 Infographics have been an increasing trend. An infographic is data that has been summarized in a visual manner. It typically involves complex information that has been reinterpreted with graphical elements such as graphs and charts. Perhaps this is best explained using an example. Here’s an infographic about productivity. Infographics can help educate and entertain your audiences with a branded, visual story. The last thing I will say about infographics is that they are incredible shareable. If they are designed well and contains great information, your infographic can easily go viral.
- People are visual learners
- Use infographics to visually convey meaning
- Infographics are easily shared across the web
So now what?
The best part about the leads generated from inbound marketing is that they are already qualified. You’ve gained their trust and they want to know more. Once a fresh lead hits your inbox you need to reply as soon as possible! Use autoresponders to send a daily or weekly drip email to keep the relationship going. Here are a few examples of what you could tie into your autoresponder.
- Thank them for visiting and interacting with your website.
- Let them know how to reach you on social media.
- Send case studies or examples of your work
- Send them a link to your blog
- Share an infographic with them
- Send them a special offer
It’s extremely helpful to have an automated system in place to nurture leads. Once you have an email address you should continue to communicate with them on a regular basis. One word of warning, never, ever send email to someone who has not asked to receive it. You also need to give them a way to opt-out when they want to. Always include an unsubscribe link in your email campaigns.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]
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by kitzmillermedia | Jan 6, 2017 | Business, Content Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Despite being the number one way to attract new and returning visitors to your website, I still see many businesses fail at blogging. Google even says it’s one the best ways to improve search rankings. Google!
I’ll admit, it’s actually kind of hard to blog. It takes time, and time is generally in short supply when you run a business. Most of our clients don’t have the staff or resources to dedicate to blogging. I totally get it.
Knowing how important blogs are, you need to figure out how to get them done. There’s no magic bullet to creating blog posts – you still need to write the darn thing! However, having a reservoir of strong ideas makes it that much easier. Here are some great ways to come up with new blog ideas for your business.
Review old emails for clues
You may have some great content just waiting in your inbox. If you have responded to a customer with comments, advice or support of any kind, you may be able to use some of that content on your blog. Look through old emails for problems you helped solve. Chances are you spent a paragraph or two explaining something or providing advice to someone. Is it a topic that comes up often? Even better! Old emails are a great way to discover potential blog content. Dig through recent emails and see if there are any conversations that could become blogs.
Phone calls with clients can inspire content
I schedule a lot of coaching and project review calls where we cover various marketing and business topics. These calls are generally chock full of ideas for a blog post and are often not unique to that client. If you find you are discussing the same topics with your clients, you have the framework for a perfect blog post. The next time you hang up after a conversation, take a few minutes to jot down an outline of the call. Before you know it, you have the beginnings of an informative blog article. Post it and share it.
Explain the benefits of your services
Without sounding too salesy you can always elaborate on how your services help your clients. I write regularly on ways email can improve business and why you need a mobile-friendly website. Two services I offer my clients by the way.
Share awards, accolades or achievements
It doesn’t hurt to brag about your business a little. Perhaps your sales team just received special training or your management team attended a powerful seminar. Explain why these are important and how they benefit your clients.
Steal headlines and share your viewpoint
You probably follow a lot of news sources in your industry. If there is an article that you agree with or even object to, tell your audiences why. Chances are they have seen the same article and when you provide your own personal commentary on what’s happening in the industry, you present yourself as an expert (because you are!). Share your opinion in the form of blog posts and share those ideas with your network on social media and email marketing.
As I mentioned in the beginning, blogging is hard work. Blogs don’t write themselves, and if they did, they probably wouldn’t have any personality. Which leads me to my final point… have a personality. It may take a few posts before you begin to find your voice, but be conscious of its development.
I’m happy to help you generate a few new ideas for your next post. Be sure to leave a comment or contact me to start a conversation. Thanks for reading![/vc_column_text][/vc_column][/vc_row]
by kitzmillermedia | Jan 3, 2017 | Content Marketing, Email Marketing, Websites, WordPress
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Investing in a brand new website and not getting any website traffic can be a bit of a letdown. You might not feel like your expectations were met, especially if you didn’t have the “expectations” talk with your web designer in the first place.
Launching a new website is pretty exciting, but when you eventually see that traffic is only trickling in, you might begin to rethink your investment in the first place.
The truth is, many new websites have the same problem, especially if there isn’t a plan to build traffic and awareness after launch. Here are some common reasons why your website isn’t getting any traffic.
You didn’t send out an official announcement
Shortly after launch (within a few weeks) you will want to notify your audience. Use your email contact list or even a postcard to let them know you have a shiny new website. Invite them to look around and provide some feedback. Be transparent about the process and expect some typos or suggestions to come in. The important part is that your network knows about the change.
You’re not adding fresh content
Adding new content to your website can dramatically improve website traffic. It needs to be the cornerstone of any business’s online marketing plan. Not only does it improve search engine results, it can be easily distributed through your various marketing channels such as social media, pay per click and email marketing.
New content is a great way to bring your network back to the website. Share valuable insight, trends, tips and important announcements on your blog. Update your audience every time you create a new blog post. Don’t be afraid to plug your site as often as possible… but be careful not to overdo it either.
You’re not inviting them back with email
If you have a contact list of over 40 or 50 people (and it’s growing), consider using a professional email marketing application to increase website traffic. It’s more affordable than you think and it will let you design amazing, mobile-friendly email campaigns. Once you create the template, you can just reuse that design over and over again. Email marketing can attract people back to your site in style. From welcome emails to autoresponders to drip marketing campaigns, email can do a whole lot more than send pretty HTML emails.
You’re not using social media
Many of our clients either don’t get it or just don’t have social media in the mix. I suppose there is a certain stigma that comes with social media, but considering your competitors are using, you should rethink social.
You can design and cultivate a professional social media profile. You don’t have to share cat videos or goofy birthday parties. Remember the blog I mentioned above? Social media is a great place to share those new posts. Once a month is fine, just be sure to spend a few hours every month using Facebook, Twitter, LinkedIn and Instagram for instance. Follow influential profiles, connect with prospects and align yourself with trending topics.
You didn’t have the SEO talk
SEO is a broad topic. We could spend hours on the intricacies of proper SEO, but if you’re just getting started, you need to make sure you are blogging regularly. Blog on topics your audiences care about. Use industry language and keywords that you think they are searching for. Solve problems with your blog and provide advice, news, and strategies. Your web designer hopefully spent some time with you on basic SEO. Each page needs to be optimized to focus on a specific keyword or keyphrase, and that includes every blog post you add. SEO can always be improved, so focus on creating new content first and then schedule some time to discuss proper SEO.
Your site is slow or loads poorly on mobile devices
Assuming you start implementing all of the strategies I mentioned above, it’s quite pointless if your site doesn’t load quickly. Google is now penalizing websites that are not designed properly and that includes websites that aren’t mobile-friendly. It makes sense since no one has the patience to wait for a website to load and mobile usage has now outpaced desktop usage. Mobile optimization is more important than ever.
You can test your website for speed and mobile readiness with these free Google tools. Did they pass? If not, let us know.
Take the speed test.
Take the mobile-ready test.
We’ve covered a lot of topics and it’s easy to feel a bit overwhelmed. Fortunately, you may have noticed a common thread among many of the strategies listed above. The blog. It’s a scary word, but you need to make a commitment to creating fresh and relevant content. Do it monthly if you can and share it with your audiences via email and social media. Focus on growing your sphere of influence and keep them informed and educated. You can’t go wrong with blogging and it will certainly help increase website traffic.
If you have any questions please feel free to leave them in the comments section below. There are a lot of ways to get in touch, so don’t hesitate to reach out. Thanks for reading![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″ shape_divider_position=”bottom”][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
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by kitzmillermedia | Oct 4, 2016 | Content Marketing, SEO, Websites
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Do you wish you had more traffic to your website? The good news is there are a couple of surefire ways to improve new and returning traffic. In this article I’ll briefly cover two types of visitors and a few of the best ways to get them to visit and keep returning for more.
Returning visitors
Give them a reason to return. If you think of your website as a dynamic resource rather than a static brochure you can use educational and entertaining content to get visitors to return.
Blogging is one of the best ways to get people back to your site. Adding new and relevant content to your blog and then sharing it via email or social media is a great way to get people back to your site.
The good news is blogging can kill two birds.
New visitors
Adding new content to your website that contains audience specific keywords and keyphrases will improve your search engine game – which may earn you new visitors. I say “may” because it depends on what search results you are hoping to rank for and how competitive the topic is. If you work in a highly competitive field such as law or real estate for instance, you will only see a return if you double (or triple) down on your blogging efforts. Regardless, the more you blog, the better your chances of people finding your content on Google.
Blog about topics that your audiences care about. Help them solve problems and use keywords they might use when using a search engine.
On-page SEO (search engine optimization) will also help improve your search rank. Even if a client doesn’t specifically request ongoing SEO, it’s our job as a web design professional to incorporate some basic level of SEO.
If SEO was overlooked or implemented poorly, it’s a good idea to examine each page for SEO opportunities. It will make a big difference in search performance! I don’t want to make it sound to be easy, because it’s not.
Let’s say you are a Denver attorney and you want to be on page one for the phase “Denver accident attorney”. Have you searched for that yourself? It is a highly competitive landscape. It will take a tremendous amount of time and effort to get your site on page one.
An alternative strategy is to focus your blog content on “long-tail” search engine terms. In our attorney example, you may consider the phrase “Denver motorcycle accident attorney.” It’s still very competitive, but it narrows down your audience to a specific subset. The more obscure (but still relevant) your phrase, the less competitive and the more chances you have of capturing that search.
Google has a great tool that allows you to estimate monthly traffic for a specific set of keywords. It will also tell you how competitive it is.
The search engine game is complex, but don’t let that discourage you from blogging. The more content you can produce the better chances you have of earning new and returning visitors. If you want to explore some keyword strategies for your website, let me know![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” enable_gradient=”true” color_overlay=”rgba(30,115,190,0.11)” color_overlay_2=”rgba(238,238,34,0.11)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.8″][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
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by kitzmillermedia | Oct 6, 2014 | Content Marketing, Inspiration, Services
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If you’re looking for a list of the internet’s best free stock photos, you’ve come to the right place.
A great image goes a long way when trying to convey a visual idea. In my line of work, I use both paid and free stock photos – it really depends on what the project calls for.
Finding the best free stock photos online can take some effort. Fortunately I have taken the work out of it by compiling some of my favorite websites that offer incredible free stock photography. These beauties are all professionally shot and provide multiple themes to suite your needs. I have to give credit to Dustin Senos who finished what I had trouble getting started.
So the next time you’re searching for free stock photos, do your “image” a favor and skip the clip art. Grab yourself a professionally shot stock photo.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”5063″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://thepatternlibrary.com/”][vc_column_text]Pattern Library[/vc_column_text][image_with_animation image_url=”5043″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://littlevisuals.co/”][vc_column_text]Little Visuals[/vc_column_text][image_with_animation image_url=”5050″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://nos.twnsnd.co/”][vc_column_text]New Old Stock[/vc_column_text][image_with_animation image_url=”5077″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://www.imcreator.com/free”][vc_column_text]IM Creator[/vc_column_text][image_with_animation image_url=”5082″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://foodiesfeed.com/”][vc_column_text]Foodies Feed[/vc_column_text][image_with_animation image_url=”6011″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”https://www.pexels.com/”][vc_column_text]Pexels[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”5044″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”https://unsplash.com/”][vc_column_text]Unsplash[/vc_column_text][image_with_animation image_url=”5053″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://superfamous.com/”][vc_column_text]Superfamous Studios[/vc_column_text][image_with_animation image_url=”5072″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://www.gratisography.com/”][vc_column_text]Gratisography[/vc_column_text][image_with_animation image_url=”5078″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://publicdomainarchive.com/”][vc_column_text]Public Domain Archive[/vc_column_text][image_with_animation image_url=”5083″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://picography.co/”][vc_column_text]Picography[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”5048″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://join.deathtothestockphoto.com/”][vc_column_text]Death To Stock Photo[/vc_column_text][image_with_animation image_url=”5056″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://picjumbo.com/”][vc_column_text]Picjumbo[/vc_column_text][image_with_animation image_url=”5074″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://getrefe.tumblr.com/archive”][vc_column_text]Refe Mobile Photos[/vc_column_text][image_with_animation image_url=”5079″ alignment=”center” animation=”Fade In” img_link_target=”_blank” img_link=”http://magdeleine.co/browse/”][vc_column_text]Magdelein[/vc_column_text][/vc_column][/vc_row]
by kitzmillermedia | Mar 20, 2014 | Content Marketing
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The game has changed. Online marketing in 2014 is all about optimized content. With their latest search engine algorithm update, Hummingbird, Google is now encouraging online marketers to produce and publish quality content for better search results.
“Businesses that blog at least 20x per month generate 5x more internet traffic and 4x more qualified leads.” – HubSpot
The bottom line; search engines love blogs!
There are plenty of reasons why you should be adding fresh and informative content to your website on a regular basis.
- Position yourself as an expert in the field
- Engage early in the buying process
- Earn more qualified search engine traffic
- Increase social sharing and engagement
- Keep your site from looking stale and boring
Optimized content isn’t just pulled out of a hat. Our approach at Kitzmiller Media is to look at things from 50,000 feet and plan each post in advance using keyword research. Content marketing works best when you understand what your audiences are searching for.
We take a topic and turn it upside down in order to avoid producing boring, same-old content. Creativity goes a long way when writing something unique and memorable.
Writing is what we really enjoy. Armed with keyword research and a plan, we craft remarkable content that search engines love. More importantly, your audiences will enjoy reading your blog and share it with others.
Each post is then carefully tested against strict, Google-worthy guidelines. With proper formatting, your post has a much better chance of getting discovered online.
We rolled out a new service recently that will help you profit from optimized content written exclusively for your business. We write it, you take all the credit! Get all the benefits of content marketing without all the hard work.
If you’re up for a boost in traffic and an increase in internet authority, take a look at our booster packs of optimized content. There’s a plan for everyone. We’re also offering a free blog post so you can review our work. It’s a great opportunity to test the waters. If you have any questions about our approach or content marketing in general, leave a comment below.
As always, thanks for reading!
